In PK’s first ever public relations campaign, A.wordsmith developed narratives that became central to PK’s media relations & thought leadership
In PK’s first ever public relations campaign, A.wordsmith developed narratives that became central to PK’s media relations & thought leadership
2 Pages© 2019, A.wordsmith, Inc. All Rights Reserved. Client Description PK (formerly ProKarma) is an experience engineering firm with more than 3,500 employees in the United States, India, Mexico and Argentina. It designs and engineers experiences that enable the world’s best-known retail, health care and tech/media/telecom companies to connect with their customers. A.wordsmith has partnered with PK since January 2011 to provide content development, design and messaging services. Project Description In 2019, PK acquired five companies and embraced a new vigor for marketing and PR as it adds new thought leaders and targets substantial company growth. T o help meet the company’s revenue goals, PK tasked A.wordsmith with launching its first-ever strategic public relations campaign in Febr
