Media Relations and Thought Leadership The Challenge: The New York Genome Center, a consortium of 11 world-class academic centers and research universities, hired TASC to help promote the launch and mission of this pioneering center in both scientific and mainstream outlets, and help build a thought leadership platform for its executive team. The center comprised 29 DNA sequencing machines, the most of any center in the country, and employed some of the nation’s best and brightest scientific minds and researchers. Our Strategy: We focused our messaging on the fact that this new facility was an unprecedented collaboration whose mission was to generate pioneering medical research while turning New York into a world-renowned hub for genomic research. NYC had missed “the genomic

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