Company Overview IMVU, the world’s largest avatar-based messaging platform, provides a virtual reality social experience for online users interested in gaming and 3D chat rooms. Entertainment AMER 2018 with 2020 updates IMVU boosts player conversion rates for their VR avatar-based social platformIMVU needed to protect their share of voice and users against an increasingly competitive entertainment landscape. They were looking for better and smarter ways to acquire new customers, retain existing customers, and monetize them. They also wanted to expand their advertising campaigns beyond the US. CHALLENGE IMVU was happy with the performance they were seeing in driving user sign-ups, but they had multiple partners on the plan and wanted to have a better understanding of the incr

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