Case Study

Improving Search Quality for Microsoft Bing in Multiple Markets

Improving Search Quality for Microsoft Bing in Multiple Markets

Pages 2 Pages

appen.com | + 1 866 673 6996 | hello@appen.com | TM About Appen Appen is a global leader in the development of high-quality, human -annotated datasets for machine learning and artifi cial intelligence. With over 20 years of experience, expertise in more than 180 languages, and access to a crowd of over 400,000 worldwide, Appen partners with global companies to enhance their machine learning-based products. Situation A successful search engine user experience is primarily determined by the quality of the search results. High-quality search results are accurate, timely, comprehensive, free of spam and relevant to the search query’s intent. To improve the quality of the results of the Bing search engine, Microsoft Corporation is continually improving its technology.

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