About Appen Appen is a global leader in the development of high-quality, human -annotated datasets for machine learning and artifi cial intelligence. With over 20 years of experience, expertise in more than 180 languages, and access to a crowd of over 400,000 worldwide, Appen partners with global companies to enhance their machine learning-based products. appen.com | + 1 866 673 6996 | hello@appen.com | TM Situation A leading multilingual search engine provider relied on algorithms supported by an in-house team to serve the best possible ads to its visitors, and the company’s bottom line depended on clicks. Knowing whether ads were performing optimally was critical to the provider’s success. This company needed in-market evaluators for multiple international marke

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