appen.com | + 1 866 673 6996 | hello@appen.com | TM About Appen Appen is a global leader in the development of high-quality, human annotated datasets for machine learning and artifi cial intelligence. With over 20 years of experience, expertise in more than 180 languages, and access to a crowd of over 1 million worldwide, Appen partners with global companies to enhance their machine learning-based products. Improving Relevance of Social Media Content Situation With the increasing demand from consumers for more relevant content— be it through social media, search engines or other websites—any site providing news feeds should develop a strategy for personalization. The algorithms behind the delivery of news content need to be trained to show users more of the content

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