American Giant - LaunchSquad We partnered with American Giant prior to their launch in February 2012. We set out to develop a cult following of the brand through creative campaigns and social marketing. In December, 2012, American Giant was cited as creating the “best hoodie in the world” by Slate, which led to unchartered success for the young company. BREAKING INTO FASHION For an online-only brand, it is critical to get in front of your consumer audience. We started out by building style cachet and excitement around a product traditionally thought as simple and “unsexy.” We hit the ground running with extensive media outreach efforts spanning fashion, business, and broadcast including multiple media tours, focusing on a set of storylines targeted to each publication type. THOUGHT LEADERS

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