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Empowering SMBs in ANZ: Navigating Customer Engagement in a Digital World

Empowering SMBs in ANZ: Navigating Customer Engagement in a Digital World

Braze
Pages 4 Pages

This regional guide helps SMBs in Australia and New Zealand enhance engagement through scalable, data-led strategies. It highlights iHeartRadio Australia, NZME, and Clipchamp as examples of cross-channel success—achieving boosts of 17% in active users and 600% in win-backs. Key recommendations include dynamic segmentation, intelligent timing, and consolidated insights. The final section showcases how Braze integrates data, automation, and real-time orchestration to drive measurable growth and loyalty for SMBs.

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