Alit - LaunchSquad About This Project We partnered with direct-to-consumer wine brand Alit prior to their launch in November 2016, with little more than the idea of making delicious, small-production wines more accessible. We helped develop the brand from concept to launch, including the messaging, design, and website, and set out to build brand awareness through high-impact media and social marketing. In January 2017, Quartz wrote a feature saying Alit “blew me away,” which drove unprecedented sales and recognition for the company in its first few months of operation. Rethinking Wine Everything about the way exceptional wine has traditionally been sold and marketed in the U.S. is designed to create a sense of mystery and exclusivity. Alit wanted to strip away all of the artificial layers

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