HIGH RECHARGE TURNS CASE STUDY Identifying Subscribers with high recharge turns HIGH TURNS AMONG UHVC SUBSCRIBERS 52% of subscribers need to recharge multiple times everyday for uninterrupted usage Times/Month While average turns among UHVC is 19 times a month -22% of UHVC subs recharge >24 times a month. Higher turns could imply impact on uninterrupted balance. Count of Recharges in UHVC 52% <1.1 29% 29% of Subscribers have zero Balance at least once in a month. 19 DECLINING IZU Balance/Day * <= Spend/day *Balance/day = Revenue/Usage day*Average Balance INCREASING TRENDS CURRENT MARKET STRUCTURE DOES NOT PROVIDE INCENTIVES FOR INCREASING THE VALUE OF RECHARGE. Majority of UHVC subscribers have low value/recharge: need to incentivize high value recharges among UHVC subscribers ke

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