Case Study Driving Customer Value with Better Engagement Strategy The right customer engagement strategy can increase sales velocity, improve cross- and up-sell, engender a better understanding of the customer journey and product path, and ultimately inform more impactful business decisions. This client, an engineering simulation software company based in the US, wanted to improve the level of engagement with its customers, recognizing a lack of targetable customer personas and an incomplete picture of the customer journey. Client Customer engagement team at an engineering software company Industry Applied engineering Evalueserve Solution The Evalueserve team worked with the client to understand its end goals in terms of both customer and product knowledge. Bas

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