Leveraging market research to define a go-to market strategy This medical device company leveraged Logic PD’s expertise in product lifecycle management to aid in launching a successful digital product. Working closely with this customer, Logic PD helped develop a digital product that measures the overall health and fitness of the user. CHALLENGE Being responsible for the success of a new smart, connected product is a tough gig. With the challenge of designing for new users and creating digital medical device strategies, it’s easy to see why so many big names in the industry have failed. Of course, we have all seen some transformative digital products on the market. But, those few examples of well-designed products stand out in a landscape of poorly executed strategies. Your digital

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