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icelolly.com Improved Open Rates By 5% In Two Months Using Validity

icelolly.com Improved Open Rates By 5% In Two Months Using Validity

Validity
Pages 3 Pages

icelolly.com operates a significant email marketing programme, providing weekly deals and price alerts to its multi-million opt-in email database. Whilst icelolly.com understood and measured the importance of key engagement metrics such as open, click and send ratios, inbox placement was not being monitored and therefore presented an opportunity to further improve email marketing performance.

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