MeritB2B was formed in 2000 and, until recently, was known as Merit Direct. The name change was intended to better reflect their singular focus and expertise in the business marketing community. MeritB2B takes a “data first” approach to building solutions for multi-channel B2B and technology marketers worldwide. Their clients rely on them for new customer acquisition, ABM and demand generation, analytics, and customer data platforms. Headquartered in New York, they also have offices in Chicago, Denver, Lincoln, Boston, Clearwater, and London.

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