Case Study
Hickory Farms Uses View Time Optimization to Increase Open Rates by 150%
When most people think of seasonal gifts, they think of Hickory Farms – a gourmet meat and cheese company with a mission to bring people together through effortless gifting. The company started in 1951 by selling handcrafted cheese at county fairs and opened its first retail store in 1959 in Maumee, Ohio. Today, Hickory Farms specializes in gourmet gift baskets, boxes, towers, and gifts with wine for any occasion throughout the year. Its gourmet gift baskets are found online and in a variety of pop-up stores and kiosks in retail shopping centers during the holiday season.