icelolly.com boosts conversions using Facebook Audiences in automation programs AIM The marketing team at icelolly.com works tirelessly to deliver personalized customer experiences. This was no better highlighted than in the brand’s 2018 dotties win: combining tech power to innovate. As part of its personalization strategy, the brand decided to add the Facebook Extension into its business-as-usual marketing programs in Engagement Cloud. The tool would re-target engaged email subscribers who had stated their preferences. The brand would move audiences along the customer journey – from awareness to consideration and conversion – by providing highly relevant Facebook ads. Find out more at dotdigital.com Founded in 2005, icelolly.com is the UK’s fastest growing comparison websit

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