FWD Boosts Facebook Conversions by 39% While Decreasing Costs Using Kenshoo Portfolio Optimisation CASE STUDY BACKGROUND FWD is a fast growing online insurance business operating in Hong Kong, Macau, Thailand, Indonesia, and the Philippines. To improve its social advertising and become more agile, FWD partnered with Lion & Lion, an award-winning, performance-driven marketing agency and adopted Kenshoo to increase conversions via Facebook for

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