How Grenson leveraged it’s brand heritage to power post-purchase automation
How Grenson leveraged it’s brand heritage to power post-purchase automation
2 PagesCASE STUDY How Grenson leveraged it’s brand heritage to power post-purchase automation CHALLENGE SOLUTION Grenson prides itself in the quality of its shoemaking through astute attention to detail; since 1866, the brand has respected best-of-breed techniques and processes which have ultimately earnt the brand its heritage status. Grenson’s reputation as a champion shoemaker is the overriding message that needs to be relayed to customers at each and every touchpoint. The surge in ecommerce brought with it a need for Grenson – like many other retailers – to provide a customer experience online that marries perfectly to the one in store. Grenson wanted to broaden its email reach without compromising its respected heritage status – in effect, sustaining aftersales engagement
