Case Study
AI-Powered Hyperpersonalization Increases ROI, Improves Customer Retention by 30%
AI-Powered for Future Success Not only has MarketingAI improved the company’s marketing efforts, it has helped them to revitalize their retail performance. By connecting with customers in a more meaningful way, they’re seeing stronger relationships and greater customer value. Customer churn is down, ROI is up, customer engagement is good, and targets are now, well, right on target. Thanks to AI, this brand’s fuel outlets are successfully converting, keeping, and cross-selling to customers. Capturing customers’ attention can be hard for retail outlets, as this Malaysian oil and gas leader knew well. Marketing to busy, on-the-go customers requires snappy messaging and a high level of personalization – something that wasn’t happening for this company. Ineffective campaigns we