A global over-the-counter medicine brand, facing declining market share, partnered with PriceBeam to understand consumers' willingness-to-pay (WTP) and optimize pricing for increased revenue. PriceBeam conducted a Revenue Growth Management study combining Comparative WTP and Value Attribute methodologies to analyze price sensitivity, profitability at different price points, and optimal pricing thresholds. Results showed that minor price increases for smaller product formats could sustain a 13% price hike, resulting in a $3.19 million revenue increase, while larger formats could sustain a 20% increase, generating an additional $3.97 million. Overall, the study identified optimal price points and psychological thresholds to boost revenue by 8-11%.

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