Case Study
$15.9 Million in New Revenue
Taylor's AI and data-driven campaign for a prominent home goods brand generated $15.9 million in revenue by identifying 500,000 potential customers. This multi-touch, multichannel campaign outperformed previous efforts, leading to a significant increase in marketing investment by the client. The campaign's response rate was 2.49%, with data and AI sources achieving lifts of 219% and 289% over traditional methods.