A Study | Smartphones’ Influence on Retail Sho pping 2016 Retail Shopping A Marketer’s Guide to Delivering Real-Time, Personalized Engagements Delivering Omnichannel Experiences through Loyalty Marketing AutomationIntroduction In today’s mobile-first world, consumer expectations are high and their needs are specific. Retail shoppers expect consistent communication and shopping experiences across all channels and touchpoints - not just in-store - and if brands fail to deliver, consumers will move on to other brands that do it better. In fact, according to eMarketer, brands with omnichannel consumer engage- ment retain 89% of their consumers, compared to just 33% for brands with little to no omnichannel engagement. With nearly a third of the 3.3 billion Black Friday online sales comin

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