Share this Hydra Consulting is a business consultancy that works with business and government organizations on all aspects of developing strategy and making it happen. The company provides a “fast start” package to help get new businesses off the ground, as well as engaging with more established clients to help them enhance their product development, leadership, change management, customer engagement and project delivery capabilities. Business challenge When one of Australia’s leading drinks brands invested in a controversial TV ad campaign during a global sporting event, Hydra Consulting decided to investigate how successful the strategy had been. Transformation Hydra Consulting used IBM® Watson AnalyticsTM for Social Media to pull data from social sources and analyze how view

Join for free to read