Share this Buzz Radar’s Cognitive Command Center helps its clients connect data across all their marketing platforms, and harnesses IBM Watson artificial intelligence technologies to turn marketing data into actionable insights. Business challenge Digital marketing data from social, paid media can be a rich source of insight, but its volume and velocity makes it hard to absorb and understand. Buzz Radar wanted to make this data digestible for busy marketing teams who were not data specialists. Transformation Buzz Radar has created a platform called the Cognitive Command Center—a digital marketing monitoring, analytics, and visualization platform that harnesses IBM® Watson® technologies and runs in the IBM CloudTM. Buzz Radar Unlocking the secrets of data-driven marketing perf

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