Share this Julia Gutnik Head of Business Development Globo Grupo Globo is Brazil’s leading media and entertainment enterprise, and the second largest media company in the world. Its TV broadcaster, Globo, serves more than 198 million Brazilians via 123 stations, and delivers Brazilian news, sports and entertainment content to more than 190 countries. Business challenge T o deliver the richest possible FIFA World Cup viewing experience to nearly 200 million Brazilians, Globo set out to develop a second screen mobile app that would keep fans engaged with the action. Transformation In an era when TV viewers are easily distracted, Globo’s mobile app kept soccer fans engaged by highlighting social media trends and helping sportscasters respond to the hottest topics live on air. G

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