Humour (and an always-on approach) is helping Foleon boost engagement The challenge: Cutting through the digital noise to communicate the benefits of Foleon’s content creation platform. If there’s one thing B2B marketers are fans of it’s a good old fashioned PDF. It might be a familiar format, but that doesn’t mean it’s the most effective – or the easiest to create at scale, as content creation platform Foleon is keen to point out. Foleon empowers customers to create content experiences that are engaging, measurable and – importantly – scalable, but it needed to find a way to both reach its audience and convey this message to them more effectively. The solution: Raise brand awareness with a humorous show-don’t-tell approach. To stand out from the crowd, Foleon wanted to create a

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