HubSpot Slashes Time Spent Qualifying Flood of Inbound Leads HubSpot is a comprehensive marketing and sales platform that helps businesses get found online, generate inbound leads and convert a higher percentage of those leads into customers. Ranked the #1 inbound marketing software in customer satisfaction by VentureBeat (http://venturebeat.com/2014/02/26/top- 10-marketing-automation-companies-the-vb-index- report/) and G2Crowd (https://www.g2crowd.com/categories/marketing- automation), HubSpot is inundated with inbound leads. But Senior Marketing Ops Manager Sara Davidson found that sales reps were spending too much time qualifying those prospects, often using disparate data sources. That led to missed opportunities and less time devoted to revenue-generating activities. HubSpo

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