Case Study

HOW ZABKA BECAME A DATA-DRIVEN COMPANY

HOW ZABKA BECAME A DATA-DRIVEN COMPANY

Pages 2 Pages

Zabka Polska Sp. z o.o. is the owner of the largest chain of convenience stores in Poland. The chain has operated for more than 20 years and has more than 7,000 stores, which are run by over 5,600 franchises, carry 2,000– 3,000 products, and are visited daily by over 2.5 million customers. 30% of Poles live less than 300 meters from the nearest store. STORY HIGHLIGHTS: Machine learning that optimizes pricing and assortments With Snowflake, Zabka’s data scientists can develop machine learning models to better understand how stores are performing and what can be done to optimize them. Improved customer experience Data modeling with Snowflake has allowed Zabka to automate product assortment per store to match the needs of each neighborhood. Data sharing with external parties Supplier

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