Optimizing for user value: How we helped to grow a crowdsourced learning platform Last updated: June 2017 We helped Course Hero get more users and more user-generated content. —Includes before-and-after images of winning A/B- tests Platforms and marketplaces are interesting to optimize, because they have to juggle multiple distinct conversion goals. For example:If eBay had no sellers, there’d be nothing for the buyers. And if it had no buyers, there’d be nothing for the sellers. So it must optimize for both. If Monster.com had no jobs, there’d be nothing for the job seekers. And if it had no job seekers, there’d be nothing for the employers. So it must optimize for both. If Facebook had no visitors, there’d be nothing for the advertisers. And if it had no advertisers, there’d be no way o

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