How we helped an energy industry leader strengthen its brand and establish a lead-generation engine, while reducing its marketing spend by 35%.
How we helped an energy industry leader strengthen its brand and establish a lead-generation engine, while reducing its marketing spend by 35%.
8 PagesMarketing Performance. Period. G2-IS How a KPI-driven agency helped an energy industry leader strengthen its brand and establish a lead-generation engine—all while reducing its marketing spend by 35%. The Challenge G2 Integrated Solutions (G2-IS) is a consulting and technology services firm with a strong reputation for helping the pipeline industry enhance its asset performance. But through the course of multiple mergers and acquisitions, the company’s marketing efforts became disjointed, with team members located across several states and no one stepping forward with a clear vision for G2-IS’ brand positioning. Its product offering was in similar disarray, growing to more than 80 services in the course of the company’s reorganization. G2-IS’ marketing strategy wasn’t meeting the
