How a growth-minded website and digital strategy helped an energy pioneer generate over 2,000 quality leads in one year
How a growth-minded website and digital strategy helped an energy pioneer generate over 2,000 quality leads in one year
5 PagesMarketing Performance. Period. Shawcor How a growth-minded website and digital strategy helped an energy pioneer generate over 2,000 quality leads in one year while boosting the company’s brand recognition The Challenge Shawcor has been a trusted name in the oil and gas sector since it was founded in the 1930s. Over the last decade, it has brought that name to customers around the world by acquiring 13 brands in the upstream, midstream, downstream and other industrial markets. That expansion left Shawcor with both immense capabilities and an immense challenge: integrating more than a dozen brands with extensive product offerings scattered across 16 legacy websites. Shawcor’s existing website lacked the architecture and functionality to support this extensive integration. The compan
