How HexaGroup lowered the startup’s customer acquisition cost, increased its search engine rankings and repositioned the company as an industry leader
How HexaGroup lowered the startup’s customer acquisition cost, increased its search engine rankings and repositioned the company as an industry leader
6 PagesMarketing Performance. Period. EnergyFunders How HexaGroup lowered the startup’s customer acquisition cost, increased its search engine rankings and repositioned the company as an industry leader Case Study Objectives & Challenges EnergyFunders was established in 2012 and the growing company looked to expand even further when it partnered with HexaGroup. The company’s goals included: • Increasing brand awareness to get in front of more potential customers • Growing the number of leads and signups • Increasing investors in the company • Repositioning itself as an industry leader and accessible to investors outside the oil and gas field We identified a few challenges. Firstly, the company wanted to further hone its focus to offer oil and gas investments, not general energy industry inve
