HexaGroup helped Frank’s International achieve a high-quality, responsive website that repositioned the brand as a solutions-driven company.
HexaGroup helped Frank’s International achieve a high-quality, responsive website that repositioned the brand as a solutions-driven company.
4 PagesMarketing Performance. Period. Frank’s International Discover how HexaGroup helped Frank’s International achieve a high-quality, responsive website that repositioned the brand as a solutions-driven company. Background Frank’s International has been a trusted name in tubular and oil and gas services since 1938. However, the brand’s online presence did little to reflect its expertise or innovation. Its website was dated, difficult to navigate, not responsive for mobile and weighed down visually by dark images. Duplicative pages further hurt the user’s experience. But perhaps most importantly, the website positioned Frank’s International as a product- and tech- driven company, overlooking the powerful solutions it delivers for customers in tubular and oil and gas services. Frank’s I
