A GUIDE TO MORE LEADS How we combined a downloadable content asset with data-driven remarketing to boost leads CLIENT ? T e x as de v eloper specializing in land f or cus tom home building, plus a de v elopment o f pr e -built homes CHALLENGE ? W anted to maximiz e the r e turn on r emark e ting: higher conv er sion r ate, lo w er cos t per lead SOLUTION ? Intr oduced a content asse t (Buy er ’ s Guide ) to r emark e ting campaigns , o ff ering added v alue ONE-YEAR OUTCOMES Within the fir s t six months , our s tr ategic use o f r emark e ting added leads and dr o v e av er age cos t per lead do wn. But w e suspec ted those r e turns could be incr eased e v en mor e with a call to ac tion f or a v alue - added item. W e guided the client in de v eloping and positioning a

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