REMARKETING REMIX How we added new life to a client’s remarketing campaigns by mixing messages and offers CLIENT ? B2B SaaS pr o vider specializing in content management s y s tems f or lar ge business communities CHALLENGE ? Lacklus ter r esults fr om r emark e ting: a to tal o f 20 leads pr oduced in the pr e vious f our months to tal SOLUTION ? Intr oduced v arie t y in r emark e ting messages and pair ed o ff er s with pages user s had visited THREE-MONTH OUTCOMES One issue w e f ound w as a lack o f v arie t y in r emark e ting messages: no t jus t the same o ff er , but o f ten the same w or ds and images . By simply o ff ering user s some thing diff er ent in the second message (a fr ee do wnloadable guide or r epor t ), w e saw significant gr o w th in lead v o

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