Looking for a better way: Walkme’s marketing team manually managed hundreds of ad campaigns a month How Walkme Used Sprinklr to Scale Advertising Location: San Francisco, CA | No. of Employees: 501-1000 | Industry: Computer Software Performance marketers are often asked to do more with less. Looking for efficiencies is an essential part of the job. The acquisition team at Walkme was no exception. The group was seeing success with LinkedIn ads and wanted to scale campaigns without having to invest additional resources. The team, which drives around 40 percent of the pipeline for Walkme, also knew its campaign optimization processes were missing opportunities to either shut down poorly performing campaigns or make bigger investments in successful campaigns. Even for

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