1 USTA needed to find a way to capitalize on the US Open, a tentpole event that came and went within just two weeks each year. For the past several years, they’d been trying to reach the millennial group, because their target demographic tends to skew older. They knew that in order to reach millennials, they needed to focus their efforts on retail in a fresh, authentic way. How USTA ’s Social-Powered Retail Experience Drove Sales | Case Stu

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