Tupperware Brazil partnered with Rallyware to overcome challenges in direct selling by leveraging smart gamification. The solution personalized consultant engagement through real-time triggers, progress tracking, and digital rewards, driving higher motivation and sales productivity. Personalized notifications guided consultants on specific sales activities, resulting in 212M push notifications and 91M actions triggered. Key outcomes include a 460% increase in sales and an 81% improvement in retention over 150-day periods. The success of this innovative approach positions Tupperware Brazil for further digital expansion and global growth, redefining its direct selling model in competitive markets.

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