1 While Crocs maintains a loyal fan base, it has received its fair share of jibes. Crocs looked to R/GA to change market perceptions and tap into new marketing opportunities. Using Facebook data in Spredfast Audience, R/GA set up studies to analyze two key demographic groups and identify the factors that go into buying shoes. R/GA tested several key assumptions, including people talking about buying shoes based on price, style, comfort, and

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