How Unity Media improved its email performance by over 20% year on year Proving the value of email with impressive year on year growth Unity Media have been a long standing user of PureCampaign, Pure360’s email marketing platform for over 10 years.They have seen continued improvements with their open and click through rates and impressive year on year list growth. About Unity Media is a market-leading publisher of B2B content including journals, magazines, books, events, exhibitions and websites. Their content is read by senior decision makers within thousands of brands and agencies. Challenges Sending weekly newsletters to keep readers informed with the latest news has always formed a core part of Unity Media’s business strategy. The newsletters provides Unity Media’s clients with a direc

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