When Unitrends, an industry leader in data backup and disaster recovery, wanted to engage their audience and generate new leads without spending more time creating long-form content, they turned to SnapApp. The Solution The marketing team at Unitrends went with SnapApp’s cloud-based platform based on several factors: The Issue Unitrends is a fun bunch of people – and they’ve found their audience to be fun people, too. Even though data backup and disaster recovery is a serious topic, the marketing team at Unitrends likes to keep things light. There’s only so much levity you can squeeze into a white paper, though – and the team wanted their content to reflect more of their personality. The marketing team is also small, and resource-constrained (who isn’t these days?) – so t

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