How CEB Increased Audience Engagement and Conversion With Interactive Content
How CEB Increased Audience Engagement and Conversion With Interactive Content
2 PagesCEB was looking for a more engaging way to share their research and expertise with their audience of executives. After struggling with expensive and time consuming in-house development, they turned to SnapApp. The Solution CEB went with SnapApp’s cloud-based platform based on several factors: The Issue As a research-based company, CEB found assessments to be a natural fit for their B2B audience. Rather than simply presenting findings in
