SilkRoad, a leading provider of cloud-based, end-to-end HR solutions, wanted to engage and build a dialogue with their target audience. Rather than relying on pillar content assets, the team turned to SnapApp to create interactive experiences that were better than business-as-usual. The Solution Following a meeting at an annual industry conference, the team ultimately selected SnapApp’s platform based on several specific and critical factors: The Issue Traditionally, SilkRoad relied heavily on existing pillar content assets to engage with their audience and drive new leads. When business- as-usual was no longer producing the results they needed, the demand generation team began to investigate innovative new ways to engage their prospects. They quickly came to the conclusion t

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