How UMG Nashville Used Netbase to Help Luke Bryan, Entertainer of the Year, and Increase Record Sales by 20%
How UMG Nashville Used Netbase to Help Luke Bryan, Entertainer of the Year, and Increase Record Sales by 20%
2 PagesCUSTOMER: Universal Music Group Nashville At a Glance: Country music powerhouse Universal Music Group Nashville, wanted to make the most of their artist Luke Bryan’s nomination for the fan-voted Academy of Country Music’s Entertainer of the Year award. Knowing that award show wins correlate to increased sales, they used NetBase to understand how to reach country music fans and inspire them to vote. Bryan won the award, increasing record
