CASE STUDY The Entertainer The Entertainer was founded by husband and wife team Catherine and Gary Grant in 1981 and now employs over 1,600 staff at more than 160 shops across the UK and their Amersham, Bucks headquarters. The company is expanding rapidly overseas with a vision to fill every childhood with wonder and a mission to be the Best-Loved Toyshop; one child, one community at a time.Challenge For over 20 years, The Entertainer provided a modular training system (known as Modules) for Retail Sales Assistants and Supervisors in their store estate. With content covering a variety of topics across company policy, service, processes and soft skills, the Modules were designed to support and enhance on-the-job sales team learning as advisors progressed through their careers w

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