How to Uplevel Your Cuomer Loyalty Program A Formation White Paper / March 2020How to Uplevel Your Cuomer Loyalty Program 2 The Evolution of Loyalty— From Keychain Cards to Personalized Oers Mo consumers likely have a keychain or wallet full of ore loyalty cards—or have their phone numbers regiered with retail- ers they frequent—but what benefits do they really oer? Maybe it's a discount on select items in ore. Maybe their purchas- es over time will earn points that can be re- deemed for specific products. Or maybe aer each transaction they'll have a three- foot long receipt with random coupons. When many loyalty programs were launched, the companies’ main goal was to get bodies in the door and keep those individuals coming back because they per- ceived valu

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