A Formation White Paper / October 2020 How to Optimize Your Customer Loyalty With New MarTech2020 Is the Year of Change The coronavirus pandemic brought about a cataclysmic transformation, as brands were forced to digitize almost overnight to accommodate changing societal needs and business models. At the same time, brands are undergoing a seismic shift as they realize that their old customer insights don’t work anymore. They need to break down silos, accelerate their digital maturity and learn how to quickly automate their work to activate these new insights. This means that marketing teams need to be more agile, understand that customers are changing their behaviors quickly (that those behaviors are evolving) and that the recovery will be personal for each of their individu

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