How to Leverage Measured Wealth to Enhance Targeting and Drive Deposit Growth Best Practice for Financial Institutions Financial institutions often strive to grow deposits from existing customers, yet may not have an efficient way of identifying the best candidates for promotions. Financial institutions that are part of the IXI Network can leverage household-level total deposit estimates to identify customers with significant untapped deposit-growth potential to target for savings campaigns. A sample analysis showed a financial services firm had over $14 billion in deposits being held by current customers at other financial institutions and can expect to bring in more than $70 million in new deposits from a savings campaign. Challenge: Enhance Customer Segmentation to Drive Depo

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