How to Leverage Measured Wealth to Enhance Targeting and Drive Deposit Growth Best Practice for Credit Union Marketers Credit unions often strive to grow deposits from existing members, yet may not have an efficient way of identifying the best candidates for promotions. Credit unions that are part of the IXI Network can leverage household-level total deposit estimates to identify members with significant untapped deposit-growth potential to target for savings campaigns. A sample analysis showed a credit union had over $14 billion in deposits being held by current members at other financial institutions and can expect to bring in more than $70 million in new deposits from a savings campaign. Challenge: Enhance Member Segmentation to Drive Deposit Growth Credit unions often test w

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