case study Reaching the Right Audience Online with Wealth-Based Targeting Firm Reallocates 78% of Impressions Challenge: Identify Qualified Online Consumers for Online Advertising Campaigns Advertisers and media planners are presented with an abundance of data to use in their online campaigns, whether via online ads, landing pages, or partners. While choice of channel, frequency, offer, and creative are all important, targeting the right audience is a key element to online success. Most targeting efforts for online ads rely on panel-based demographics or online behaviors, yet the targeting criteria offered by these options are often insufficient to identify qualified consumers. With display ads eating up a significant percentage of the total budget for online efforts, adv

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